Consulting
HELPING YOU BUILD HEART-CENTERED Creative & Content STRATEGies
Let me help you with your marketing, so that you can maximize your impact, focusing on what you love and do best.
THIS IS THE PROCESS WE’LL GO THROUGH:
01.
START FROM THE HEART
We’ll start by getting to the heart of you and the people you’re here to serve. We’ll clarifying your Why, What and How so that you feel more deeply aligned with your customer and business.
02.
OWN YOUR STORY
We’ll then work on your unique brand story, building a story journey map that allows you to connect with your customers in a deeper, more authentic way.
03.
REFINE YOUR MESSAGING
By getting crystal clear on your brand’s core messaging and pillars we’ll create the foundation for an integrated marketing strategy that’s clear and cohesive.
04.
MARKETING STRATEGY
Keeping your goals, values and core story & messages in mind, we’ll build out an integrated marketing strategy that ensures all your channels are working together in a thoughtful, streamlined and impactful way. – one where your community and you can thrive.
05.
CONTENT CALENDAR
I’ll then help you reverse-engineer your strategy into a content calendar framework so that you can publish regularly and with impact. We’ll integrate your key milestones, marketing activities and self-care, so that you can breathe easy and enjoy some work-life balance
06.
EXECUTION
Whether you’d like me to do it for you or with you, I’ll support you with your day-to-day marketing activities, be it creating writing your marketing strategy and plans, content, managing social media, or masterminding your next campaign or program.
“Leslie’s marketing and integrated communication initiatives helped us refine our message and positioning, and expand our brand outreach. Leslie has creativity and business acumen that was inspiring and values and heart-based.”
Rosie Pongracz
My heart-led programs have led to immediate impact and lasting effects for creative businesses of all shapes and sizes.
I’ve been around the business, marketing & communications block for 25 years.
From owning an integrated marketing agency to working in-house; from supporting start-ups to household names; to working with profit-driven CEOs and purpose-driven creatives. I bring a deep awareness of the many layers and nuances involved in growing a successful, values-based business and marketing and content strategy - from the heart.
In my consulting practice, I take solo entrepreneur and small businesses through a 6-step journey towards a fully integrated marketing, communications, and content strategy, from the big-picture visioning down to the everyday nitty-gritty. Each partnership is completely customized to your needs and goals, and can include services such as:
brand story and messaging
strategy and planning
content strategy and curation
email marketing
social media
product and program launches
campaigns and events
If you’d like to explore how we can work together, get in touch - I’d love to chat.